Heng Foshan Ceramics Co., Ltd. (Heng), the East and is our flagship high-end brands. 30 contained in the rapid development of China's building materials showing unprecedented prosperity, but also appear to promote a strong brand excessive luxury consumption, low cost of low-end products flooding the rough market polarization phenomenon. Heng Enterprise "harmony" of the culture prevailing situation such as criticism, commercial off the exterior tiles, ceramic tiles to restore balance and design, space, life, east and tiles should be potential students. Faith, "because the design was born, allowing designers to maximize the value" concept, and in collaboration with designers all over the world, East and continue to create a better space footage. "Tile is not a commodity, but a design material, we do not define the style, reasonable and practical work is the most exciting." It is this concept of the drive, only to create a real sense of tiles, and more perfect space. East and, into the information marketing business model innovation, relying Heng wealth of international business experience store interactive experience shows, the electronic display and demonstrate the integration of traditional, store experience to realize the asset-light business model, so that the original wonderful works more exciting, technology with traditional integration, to provide consumers with international experience preferred platform. East and you want life! Integration: East and to "integration" as the company's core culture, promote commercial off tile exterior, restore tile design, space, and life balance. Collaboration with designers from around the world, the integration of different regional cultures, different design ideas, continue to create more excellent products to meet consumer demand. East and achieve integration of asset-light shop and experience the electricity business model to maximize the seamless interface between information and physical, between online and offline, the store and the store between creating a new, total win business model, under the East and the future in line with the integration of online and offline consumer shopping habits. East and will be "fused" attitude stands in the ceramic tile industry, not only in his own breakthrough, but also in the entire industry change. And: Mencius once in the "lla" made "days as location, terrain and better" in the name of the view, greatly highlighted the importance of the "people" are. Thus, the East and in business management to "people" as the core concept, people-oriented, and establish staff "harmony, unity, pragmatic," the idea for a common goal and work hard; and through high-quality products and services to meet needs of customers and stakeholders to achieve with our customers, shareholders and for the benefit side, to maximize value. "And the" concept is a powerful cohesion, our employees, shareholders and customers flexible yet strong heart Ningchengyigu rope, so that we can break through one of the ship waves, heading farther ahead. And wood: Wood has a rustic transcendent inner qualities, whether the environment is a luxury Yihuo simple, it can be cool as a cucumber. In the history of human architecture, which supports a seat since ancient building. Wooden structure of the building also contains endless human emotions: the wood for the neighbors, and nature of the neighborhood. However, the widespread use of wood, so that the forest resources have been severely damaged. Therefore, the East and is committed to creating a healthy and natural wood tiles. East feel a brick and wood temperature, to bathe a forest of the imagination, even if living city, you can enjoy the lifestyle you want. You can host a variety of brick and wood in front of and appreciate the details of life; in a simple no pressure, "wood" embrace, enjoy easy access to nature's breath